The high-tech company TRUMPF offers manufacturing solutions in the areas of machine tools, laser technology, electronics and industry 4.0. The company wants to pick up existing and potential customers on specific occasions. Each time, a cross-media campaign is used. Each campaign is presented with a key visual and the advertising messages, including tonality, are differentiated and directed towards the heterogeneous target groups. The individual techniques, machines or sponsoring commitments serve as hangers.
