Every day, Valora has around 1.4 million customer contacts in its 2500 stores. The Valora Group owns various brands such as avec, Press & Books, k kiosk, ok.- and more. Valora’s new energy drink “Tastes Like” was launched on the basis of virality. The aim of the campaign was to raise awareness of the new drink. But how can a new product be launched successfully? We focused on a video (digital) and targeted messages in public transport. The message was highlighted with an incentive: The campaign enables consumers to pick up a free “Tastes Like” at any k kiosk branch on specific days. The reach was achieved and the rush in the stores was overwhelming. We look forward to the next campaign with k kiosk.
ClientValora Schweiz AGServicesConsulting, Social Media Marketing, Branding, Video ContentLinkwww.kkiosk.ch
