For the Danish sports brand Hummel, we were able to create a launch campaign for a new sports shoe from the brand. Together with brand ambassador Christian Stucki (winner of the Eidgenössisches Schwing- und Älplerfest 2019—the biggest sports event in Switzerland in 2019), we created engaging content for social media. Furthermore, we created a landing page and helped them with public relation activities for their national presence. In order to generate viral content, we developed a comprehensive story throughout the whole campaign. The campaign ran over a period of several weeks. The media attention met the predefined goals—various publications in the largest Swiss newspapers. The shoe was sold out within a couple of months.
ClienthummelServicesBranding, Social Media Marketing, Guerilla Marketing, Video Content, WebsiteLinkhummel-10i.ch
