Champions Hockey League

The Fan Challenge has hit the sports world hard. How do you raise the awareness for an international league? We started with the fans, because with a specific campaign the fans can be picked up in a targeted way and with a low dispersion loss. The result was a digital platform with which the fans could collect points for their team via gamification. The recipe for success was the fun factor and the incentive (competitions). Thanks to automation, target-group-specific campaigns could be launched. A nice side effect for the CHL was the gain of data about their fans, which creates completely new possibilities.